FACING A CHALLENGE? LET US DEAL WITH IT.

Arbórea is an artisanal cachaça, made with care to celebrate good times.

Therefore, the process to create the brand was entirely artisanal as well, mirroring the essence of the cachaça itself.

After a delightful experience at the distillery where Arbórea is produced, we decided to highlight two key characteristics of the product – its ability to evoke memorable narratives and the authenticity of its recipe.

With a variety of illustrations and exclusive cocktail recipes, the brand’s identity was conceived using sugarcane bagasse as a brush, resulting in a unique typography, full of personality.

Betterfly, the first startup in Latin America to become a unicorn in the social segment, was about to launch its brand in Brazil.

For this challenge, we created an awareness campaign called “Tá Doado” (It’s Donated).

The idea was to transform a meme that is popular in Brazil of those who practice physical activity to communicate the benefits of Betterfly.

The national campaign ran on TV, OOH, digital platforms, and social media.

Bob’s is the third largest fast-food brand in Brazil and the only Brazilian in the top 3. With a budget smaller than its international competitors, they created the “Bob’s Fã” relationship program to serve as a communication channel between the brand and its most passionate consumers.

Amo and Bob’s started a successful partnership, which helped Bob’s Fã reach over 6 million customers in the program and increase its revenue by 25x.

All this in just three years.

We achieved this result through the full management of Bob’s social media channels, frequent contact with consumers, and a 100% performance-based media strategy.

Brazil has 39 million people who wear dental prostheses. For these people, the insecurity of smiling, chewing, and socializing is a real issue, which impacts even job interviews.

Corega, a market leader in denture fixatives, aims to grow the category, in addition to providing more confidence to each of these Brazilians.

To achieve this, we created the brand “Você Pode” (You Can), with the role of supporting and encouraging denture users to perform all their daily activities with confidence.

The “Você Pode” program combines product experimentation with content. It brings together patients and dentists. It combines conversation and results. In addition to branding, we were responsible for CRM strategy, media, content, and SEO.

The Belavista College is an institution committed to building a fairer and more balanced society. At the same time, capturing the attention of young people between 16 and 19 years old is a nearly impossible task – and we only have one chance before we are pigeonholed.

With a language aligned with the pop culture of the target generation, we signed the positioning and branding of Belavista College with a thought- provoking statement: “Because it’s everyone’s responsibility”.

Fisiogel is a brand of high-quality moisturizers. Brazil is one of the leading countries in the number of dermatological procedures performed in clinics, where moisturizers are essential for good recovery.

Taking advantage of the traditional “before and after” images of procedures, we created the concept “Take Care of the In-Between” (“Cuide do Durante”) to draw attention to the period immediately after the procedure and before the final result.

We created an anamorphic installation to illustrate the “In-Between” and invited over 400 dermatologists to visit it at two events, in Rio de Janeiro and São Paulo.

Viewing the installation from the front, dermatologists saw a classic before-and-after image. However, when they looked at it from the side and walked around, dermatologists discovered that the image was composed of numerous other photos, revealing moments of recovery from treatments such as peeling, CO2 laser, and dermabrasion.

In addition to the exhibitions, we had a digital campaign involving dermatologists all the way to the point of sale.

GSK is a pharmaceutical company that has been present in Brazil for over 110 years, manufacturing vaccines and drugs used daily by millions of Brazilians.

However, the brand is not recognized by end consumers.

After the success of the first institutional campaign in Brazil, under the same name, we launched its new version featuring TV host Otaviano Costa.

With a completely different format to the segment, we used a guessing game as the central theme for creating exclusive content with Otaviano Costa and a robust digital media strategy.

Brazil is experiencing an increase in the number of people infected with HIV, the virus that causes AIDS, particularly among young people. As it is a group where traditional advertising does not have the same effect, we created a simple yet powerful movement in terms of engagement on social media and in bars.

Instead of working with a traditional campaign, we created the “Teste na Testa” (Your Test on Your Forehead) action. Alluding to the game “Never Have I Ever”, we put a simple question on the table: Have you ever taken an HIV test?

Although the answer was simple, our intention was to break the ice on a topic that should not be taboo. In bars, we distributed coasters with “I have taken an HIV test” and “I have never taken an HIV test” so that the game could be played face to face. For strategic influencers, we encouraged dissemination through posts on their social media profiles.

In an extremely competitive and commoditized real estate market, Itten was created with the aim of being different.

With the positioning “Intelligence changes everything”, we translated a powerful characteristic of the company: to think about every detail of its developments based on data.

The branding project created a graphic system that values each launch, always showing where intelligence can change your life.

Icatu is the largest independent insurance company in Brazil. However, its recognition in the life insurance segment was still low.

To turn the game around, we created the campaign “Insurance for All the Turns Life Takes”, featuring Olympic cyclist and two-time Mountain Bike World Champion, Henrique Avancini.

We told the athlete’s overcoming story, drawing attention to moments of adversity that arise in life – and how we are capable of preparing ourselves to overcome them.

The media strategy consisted of open TV, digital, social media, OOH, and print.

Laureate International is one of the largest hospitality schools in the world. With five universities spread across five continents, it needed a global campaign capable of sparking interest among young people for its subjects.

To achieve this, we created a contest called “You Are 5 Stars” for young people interested in taking on a leading role in hotel management. They were responsible for creating a place with their own style, name, and specialties, as well as inviting and welcoming virtual guests to check in at their hotel.

The campaign was promoted in 35 countries, as well as at trade fairs and industry events.

As a reward, participants could visit one of the Laureate universities and be interviewed by prominent figures in the global hospitality industry.

LIV (Laboratório de Inteligência de Vida) is a company within the Eleva Group aimed to bring social and emotional education to schools, from Kindergarten to High School.

This program addresses from basic feelings to more advanced issues, such as bullying and depression. As these are new subjects in Brazilian education, LIV needed to present its proposal to new schools and parents.

To achieve this, we created a campaign that highlighted the importance of talking about and understanding one’s feelings from childhood. We brought together parents and children in a unique experience, and invited Marcos Piangers, an influencer on this subject.